Syd FernandezArt Director · Designer

Work Process About

User Experience Design

Dealer Direct Network

User journeys, interfaces, wireframes & prototyping

Enhancements to DealerDirect, a CRM and campaign management site for GM dealerships, included revamping everything from template configuration tools, to customer lead management sections, to analytics and reporting areas of the site.

Since the tool is proprietary, the examples shown are purposefully vague.

My involvement

UI & UX lead for Dealer Direct
Translated business requirements into user experiences
Wireframing and prototyping
Designed interfaces, user flows and journeys across the site

← Back to work

Next projectDealer Direct Network
A customizable branded framework↗