Syd FernandezArt Director · Designer

Work Process About

Standardized Templates

Dealer Direct Network

A customizable branded framework

Working on DealerDirect, the CRM and campaign management site for GM dealerships, provided a great opportunity to build on my years of direct experience.

While taking advantage of the benefits of templates, I was able to effect change by leveraging existing global guidelines and developing grid systems that help with efficiency and deployment timelines.

My involvement

Developed design and grid systems for web portal, email and print applications.
Working closely with development and deployment teams, shortened creative lead-times and made deployments quicker.

← Back to work

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