Syd FernandezArt Director · Designer

Work Process About

Promotional Contest

GM Canada

Wish & Win

Wish & Win was a seasonal contest over the 2025 holiday season designed to drive end-of-year leads through an engaging promotional campaign. Entrants had the opportunity to win cash-value prizes, with a grand prize of $25,000 that could be applied toward the purchase of a new vehicle.

The contest ran across all GM brands—Chevrolet, Buick, GMC, and Cadillac—with each implementation skinned to align with its respective brand’s design guidelines while maintaining a cohesive contest experience. The contest was promoted across brand websites, dealer websites, and social media channels.

My involvement

Visual direction
Animation style
UX guidance
Quality oversight

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