Syd FernandezArt Director · Designer

Work Process About

Christmas Retail Banners

The Bay

Christmas on Queen Street.

The idea behind the 2007 Christmas retail banners was to position The Bay as gifting-central.

Black and white stock photography was used to capture a moment in time; the authentic joy when a person unwraps their present.

My involvement

Sourcing of stock photography
Layout & design

← Back to work

Next projectGM Canada
Making investment visible.↗